I’m sure you have read lots of statistics, reviews or testimonials about the cloud software powerhouse called Salesforce.
If you haven’t, here is a good place to start.
Salesforce market is becoming bigger every day, and it’s for a reason.
Today, it’s the number one company to work for in the world.
A gigantic number of professionals are part of this community in one way or the other.
The future looks bright for this CRM.
Salesforce deals with key functional areas of your business. For marketing administration, you can use Marketing Cloud. For Sales automation, there is Sales Cloud. For customer support, we have Service Cloud. For collaboration and knowledge base there are Communities.
As Paul Goodney neatly explained in his Salesforce Admin Handbook, Salesforce’s life cycle covers your customers’ complete journey, starting from initial marketing campaigns all the way to customer support.
Take a look at the visual explanation below:

You might be thinking: So what, other CRM’s do the same thing, why is Salesforce so special?
Well, let’s lay out the key aspects on why Salesforce deserves a chance.